Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), and everything in between are all referred to as Extended Reality (XR). Although Augmented Reality and Virtual Reality provide a wide range of new experiences, Extended Reality is powered by the same underlying technology.

Doubling down on MR, the newest Apple products of 2020 support LIDAR, the same world scanning technology that makes self-driving cars the same world-scanning technology that makes self-driving cars possible . These core libraries are paired with 3D development engines like unity or Unreal , letting designers import 3D assets and control what a user experiences when, for example, they point their phone's camera at a certain poster or QR code. If programming is too heavy of a lift, there are drag and click development environments like Adobe Aero, democratizing Mixed Reality and Augmented Reality design and placing it within anyone’s reach.

VR is a simulated experience. Smartphones created the right conditions where sensors were cheap enough that a teenager could build a decent VR headset with the help of some internet friends. The basic components of a virtual reality headset are high definition video displays, ocular lenses, accelerometers, and software or hardware that turns a scene based on the direction where a user is looking .It renders a slight shift for each eye (called parallax), to create the illusion of 3D depth.


To further increase the sense of real presence, wider screens and optics provide a greater Field of View (FoV). A narrow FoV like ninety degrees will feel as though you’re looking through a tunnel. A wider FoV around 180°, will start to seem more life-like, as you can longer see the sides of the headset. Another improvement in VR is reduced pixelation, or screen-door effect. Since VR screens are closer to our eyes, the screens need higher density to avoid showing individual pixels. In other words, the pixels physically need to be smaller? There are dozens of improvements coming to VR over the next decade. Improved fidelity, reduced distortions and screen issues, resolution of comfort issues like size and weight, better mobility with standalone headsets (not plugged into a computer), and of course reduced price and more applications. Soon VR will look as real as the actual world through goggles as comfortable as sunglasses.

Augmented reality is distinct from virtual reality and, in many ways, is it’s polar opposite. Where the purpose of virtual reality is to generate a distinct and immersive world, augmented reality intends to add more information to the real world while you are engaged with it. Google, creator of Glass AR, wants to be your source of information and guide to the real world. Facebook, owner of Oculus VR, wants to create a separate world composed entirely of social fabric.


When augmented reality more completely intermingles with the real world, it’s sometimes called mixed reality. The current primary tool of both AR and Mr is the smartphone. The important task over the next few years will be leveraging smartphone AR/MR capabilities in preparation for wearable MR. AR built into smartphones created an army of developers and companies comfortable with developing these sorts of apps and testing the user experience in the real world. Before the tech is at its final stages. Augmented Reality Head-Up Displays (AR HUD) continue to push the boundaries of technology that can be packed into smaller form factors that render high-definition images near a user’s eye, while extending battery life and reducing weight and heat. Apple is working on an AR glass project of its own. The ultimate goal is to reduce or remove the need to carry smartphones, with virtual devices that you only see and hear.

What makes Mixed Reality a distinct sub-discipline is that MR technology requires a detailed awareness of the surrounding world. It’s not enough to have a video screen hovering in the air like a head-up display- in MR, that video screen appears mounted to a particular wall. It mixes together the real world and the virtual world. The goal of MR is to create the sensation that digital objects are indistinguishable from actual reality.


Mapping digital objects onto the real world in a believable way requires the headset to be able to superimpose digital objects onto a view of the real world. This can be achieved by either overlaying a 3D digital rendering on a transparent display or by rendering on a transparent display or by rendering onto a video that’s captured by a camera. If it’s the latter, the MR system needs one or more cameras, and can render the scene on a single screen or render it twice with a parallax effect on each screen per eye.


For allowing a Mixed Reality device to orient itself in space the major need is highly detailed Simultaneous Localization and mapping (SLAM). This is the hardest part of MR technology. Employing multiple cameras, gyroscopes, accelerometers, compasses, and more exotic components from radar to lasers is not an easy task. It’s important for the device to know a precise position in space because it must superimpose a 3D digital object in relation to surrounding real objects with a high degree of fidelity.


Magic Leap’s light field technology, Apple’s 2020 pixel projection patent, and Microsoft’s vast improvements between HoloLens 1 and 2 are but a small set of cases.

Virtual reality gaming is growing at an incredible rate.The current renaissance in the XR space has been largely driven by video games with sales topping $120 billion in 2019 and growing faster than the general economy.As the market grows, studios are starting to release games exclusively for XR, as well as modifying old games to work with VR.


Tourism is a major global industry and a serious pastime for families. A straightforward benefit of virtual reality is that it allows anyone in any situation to experience the feeling of being present in any number of real locations.


As digitalization continues to change skill requirements, the next generation of employees will demand a more active and continuing approach to training. Extended reality (XR), which combines actual and virtual surroundings as well as human-machine interactions, might help employers obtain a better understanding of their employees' needs. According to study, the business enterprise virtual reality (VR) education industry will expand to $6.3 billion by 2022, up from $216 million in 2018.


Lower costs, higher worker engagement, and the potential to mirror real-life scenarios are all advantages of XR-enabled immersive education. Immersive learning is still in its early stages, but given the wide range of worker-education applications, it's evident that the XR era will be vital to the organization of destiny.


Immersive learning is already paying dividends in industries with high-risk operating environments, such as electricity, manufacturing, or production. Different sectors are now experimenting with the concept of distance. Commercial organization executives, on the other hand, should not utilize or just to try out the latest flashy technology. Employees that engage in harmful behavior will do more harm than good. Immersive learning that is well-planned may significantly boost the competencies and retention rates of your future workforce.

Immersive learning excels at emphasizing concepts by visualizing them. By immersing personnel in environments that closely reflect real-life events, they may learn more in less time.


Agencies may tap upon knowledge in a variety of skills from all around the world through immersive reviews. XR can also arrange for far-flung guided tours and partnerships.


Employee trips and lugging equipment to training venues can be reduced, saving money for businesses. Businesses will be able to save money on school costs by using Extend Reality programs.


Immersive learning may be entertaining if gamification is included. When trainees are interested and involved, they are more likely to stick around.


XR may be used to provide training for hazardous conditions, as well as simulations that allow individuals to practice displays and reduce behaviors that aren't helpful to inclusion or might have a bad influence on a client deal.


Select relevant immersive use cases - immersive learning is more effective in scenarios that need a first-person perspective and interactive activity and reaction.


Create an engaging customer experience - complicated user interfaces (UI) with a high learning curve may be counterproductive; instead, create UI that is easy and entertaining.


Companies may train, regulate, and compare workers' severe and mild talent units to increase schooling efficacy by using analytics from the start with VR analytics and automated evaluations.


Choose the right technology - one of the most important era decisions is determining which type of XR media is best suited for the use case (AR or VR), among other things.


Create a governance board - Immersive learning may be more successful if it is driven by a strong governance board that determines success measures and more.


Traditional methods for determining the best product placement in stores, such as in-home user testing and internet surveys, have limitations. The use of mobile VR headsets with incorporated eye-monitoring for digital truth retailing provides more comprehensive information and a faster, lower-cost procedure. Accenture collaborated with Qualcomm and Kellogg's to test a virtual reality-based system that will change the way manufacturers and retailers perform market research. The pilot verified a high level of VR correlation, examined the effects of traditional tactics, and resulted in an 18% increase in overall logo revenue.



With a simple-to-use mobile VR headset equipped with eye-tracking, VR vending at scale creates deeper records and more educated conclusions, resulting in more effective product placement and collection that considers the entire category rather than just a single product.


Based on these outcomes, manufacturers, retailers, and consumer packaged goods companies may create a virtual save once and update digital product sets as needed to perform greater patron checking out circumstances across more regions, resulting in increased revenue generating capability.



We'll work with you to determine how VR merchandising will fit into the overall merchandising system, rather than seeing it in isolation. We'll go through the advantages of reusing layout visualizations created in VR for testing, as well as how to switch and operationalize the most popular new layouts into stores. We promote merchant adoption by demonstrating how a solution like this will allow them to focus on more vital tasks.

Virtual Reality solutions allow medical professionals and patients to engage with virtual settings designed for medical education (including simulative surgery training), pain management, and rehabilitation. The worldwide healthcare virtual reality market is expected to be worth $336.9 million in 2020. By 2024, it is expected to increase at a CAGR of 30.7 percent, reaching $2.2 billion.



Healthcare is one of the top three businesses, according to Goldman Sachs Global Investment Research, that will continue to be early adopters of virtual reality technology through 2025.


According to Accenture, 82 percent of healthcare professionals feel that virtual reality provides a simple alternative for medical students and working healthcare professionals to access and understand knowledge. Virtual reality healthcare services would be welcomed by 62 percent of patients as an alternative to traditional healthcare, according to the agency.